The San Francisco 49ers lead every other NFL franchise with five players on the newly released NFLPA year-end Top 50 player sales list. That dominance reflects exactly what longtime supporters already know — when fans open their wallets for officially licensed gear, they reach for 49ers stars.
Running back Christian McCaffrey sits at No. 12 overall. Quarterback Brock Purdy checks in at No. 18. Tight end George Kittle lands at No. 23. Linebacker Fred Warner follows at No. 25. Defensive lineman Nick Bosa rounds out the group at No. 48. No other team placed more players inside the top 50.
The NFLPA compiles this list from verified sales data across more than 85 licensees, including Fanatics, Nike, Outerstuff, and Fathead. It tracks everything from game jerseys and apparel to trading cards, bobbleheads, wall decals, and other collectibles. The tracking window ran from March 2025 through February 2026.
The 49ers’ Five Standouts and Their Positional Strength
These five names do more than fill slots on a list. They represent the core identity of the franchise right now. McCaffrey continues to rank as one of the league’s premier all-purpose backs. Purdy has become the steady face of the offense. Kittle remains the reliable, physical presence at tight end. Warner anchors the defense with instincts and leadership. Bosa brings the kind of edge pressure that changes games.
Within their positions the group performs even stronger. Kittle finished as the top-selling tight end. Bosa earned the No. 1 spot among defensive linemen. McCaffrey ranked second among running backs, trailing only Saquon Barkley. Warner placed second among linebackers behind Micah Parsons. Purdy finished as the 10th-highest selling quarterback overall.
| Player | Overall Rank | Position | Positional Note |
|---|---|---|---|
| Christian McCaffrey | 12 | RB | 2nd among running backs |
| Brock Purdy | 18 | QB | 10th among quarterbacks |
| George Kittle | 23 | TE | Top-selling tight end |
| Fred Warner | 25 | LB | 2nd among linebackers |
| Nick Bosa | 48 | DL | Top defensive lineman |
Why These Players Move the Merch
Walk through any 49ers fan shop or scroll through online retailers and the pattern is clear. McCaffrey jerseys sell because he delivers highlight-reel plays and versatility that few backs match. Purdy gear flies off shelves because he has earned the trust of a demanding fan base with poise under pressure. Kittle items connect because he plays with a visible edge and physicality that resonates in the trenches.
Warner and Bosa represent the defensive heartbeat. Fans see Warner’s range and football IQ every Sunday and want a piece of that reliability. Bosa’s ability to disrupt quarterbacks week after week turns casual observers into buyers looking for that edge-rusher identity.
The sales numbers line up with on-field impact and marketability. These are not one-year wonders. They are established names who have delivered big moments in big games, and the retail data shows fans remember.
What the Numbers Say About 49ers Brand Strength
Placing five players in the top 50 is not an accident. It signals sustained demand across multiple product categories and across different types of fans — from the die-hard who buys every new jersey drop to the collector chasing the latest bobblehead or trading card set. The 49ers’ presence at the top of the list underscores how the team’s stars continue to drive national interest even as the league evolves.
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Josh Allen claimed the No. 1 spot overall, with Drake Maye, Saquon Barkley, and others filling out the upper ranks. Yet the 49ers’ depth of representation stands out. Few franchises can point to that kind of spread across skill positions and defensive roles.
For the Bay Area faithful, the list feels like recognition. These players have become part of the fabric of 49ers football in recent years. Seeing their names high on a verified sales ranking simply confirms what game-day crowds already demonstrate every time the team takes the field.
